New Delhi: Hero MotoCorp Ltd has announced that it has signed Virat Kohli, the captain of the Indian National Cricket Team, as its brand ambassador. The company added that Kohli will feature in Hero’s ad campaign for the Xtreme 200R, which will be released on September 12. Coincidentally, it’s the same day the company has chosen to commence the nationwide sales of the 200cc motorcycle.
“Hero MotoCorp is all about new-age, technologically superior and aesthetically pleasing products which are also fun to ride. Brand Hero stands for trust, excellence, and resilience – the qualities that truly personifies the charisma of Virat as a global icon. He represents the youth of today, which ‘Fears Nothing’ and aims for the pinnacle – characteristics that have always defined Brand Hero. It is indeed my pleasure to welcome Virat onboard the global family of Hero MotoCorp and wish him a lot of success and fun in this new innings,” said Pawan Munjal, the chairman, MD, and CEO of Hero MotoCorp.
The Hero Xtreme 200R gets a semi-digital instrument console, LED pilot lamps, LED tail lights, dual-tone graphics, and ergonomically designed seats. The bike draws power from a 200cc, air-cooled, single-cylinder engine that puts out 18.4PS at 8000rpm and a peak torque of 17.1Nm at 6500rpm. Additionally, Hero has added supplementary balancers to the engine in order to ensure smooth delivery of power.
It will be offered in five dual-tone colours – black-sliver, black-red, red, grey-orange, and grey with blue. Priced at Rs 89,900, the Xtreme 200R will compete with the TVS Apache RTR 200 4V (Rs 1.10 lakh) and the Bajaj Pulsar NS200 (Rs 1.12 lakhs, all prices, ex-showroom Delhi).
Apart from cricket, Hero MotoCorp also promotes multiple sports disciplines, including golf, football, field hockey and motorsports in India and across the world. The firm also steps it up a notch by promoting athletes from various sports disciplines.
Indian cricket team captain and batsman said, “It is my absolute delight to join the illustrious team at Hero MotoCorp – a truly global brand from India. Millions of young boys and girls of my generation have grown up riding Hero motorcycles and scooters and it is, therefore, a unique and special feeling to associate with this brand. Hero MotoCorp has been one of the largest corporate promoters of sports and sportspersons across various disciplines over the past two decades, and I consider this a huge privilege to be a part of the Hero family. I am eagerly looking forward to an exciting ride ahead.”